Principles of marketing
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi...
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| Jazyk: | Undetermined English |
| Vydáno: |
Englewood Cliffs, N.J.
Prentice-Hall
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Shrnutí: | Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses |
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| Fyzický popis: | xxiv, 676 p. ill. 24 cm |
| Bibliografie: | Includes bibliographical references and indexes |
| ISBN: | 0137016239 9780137016235 |