Principles of marketing

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profi...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Kotler, Philip
অন্যান্য লেখক: Philip Kotler
ভাষা:Undetermined
English
প্রকাশিত: Englewood Cliffs, N.J. Prentice-Hall
বিষয়গুলি:
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
বিবরন
সংক্ষিপ্ত:Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses
দৈহিক বর্ননা:xxiv, 676 p.
ill.
24 cm
গ্রন্থ-পঞ্জী:Includes bibliographical references and indexes
আইসবিএন:0137016239
9780137016235