Customer relationship marketing get to know your customers and win their loyalty
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively
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| Language: | Undetermined English |
| Published: |
London
Kogan Page in association with Marketing magazine, repr. 2002
2000
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively |
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| Physical Description: | xii, 228 p. 24 cm |
| Bibliography: | Included index |
| ISBN: | 0749427000 9780749427009 |