Customer relationship marketing get to know your customers and win their loyalty

As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively

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Bibliografski detalji
Glavni autor: Stone, Merlin
Daljnji autori: Merlin Stone; Neil Woodcock; Liz Machtynger
Jezik:Undetermined
English
Izdano: London Kogan Page in association with Marketing magazine, repr. 2002 2000
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Sažetak:As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively
Opis:xii, 228 p.
24 cm
Bibliografija:Included index
ISBN:0749427000
9780749427009