Customer relationship marketing get to know your customers and win their loyalty
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
London
Kogan Page in association with Marketing magazine, repr. 2002
2000
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01084nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_18644 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0749427000 | ||
| 020 | |a 9780749427009 | ||
| 041 | |a eng | ||
| 082 | |a 658.812 | ||
| 082 | |b S430 | ||
| 100 | |a Stone, Merlin | ||
| 245 | 0 | |a Customer relationship marketing | |
| 245 | 0 | |b get to know your customers and win their loyalty | |
| 245 | 0 | |c Merlin Stone, Neil Woodcock, Liz Machtynger | |
| 260 | |a London | ||
| 260 | |b Kogan Page in association with Marketing magazine, repr. 2002 | ||
| 260 | |c 2000 | ||
| 300 | |a xii, 228 p. | ||
| 300 | |c 24 cm | ||
| 504 | |a Included index | ||
| 520 | |a As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively | ||
| 650 | |a Customer relations; Relationship marketing | ||
| 700 | |a Merlin Stone; Neil Woodcock; Liz Machtynger | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||