Services marketing in Asia managing people, technology, and strategy

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the bo...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
अन्य लेखक: Christopher Lovelock
भाषा:Undetermined
प्रकाशित: Singapore,New York Prentice Hall 2005
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh