Services marketing in Asia managing people, technology, and strategy

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the bo...

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Bibliographische Detailangaben
Weitere Verfasser: Christopher Lovelock
Sprache:Undetermined
Veröffentlicht: Singapore,New York Prentice Hall 2005
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh