Services marketing in Asia managing people, technology, and strategy
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the bo...
Đã lưu trong:
| Tác giả khác: | |
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| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Singapore,New York
Prentice Hall
2005
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries |
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| Mô tả vật lý: | xxiv, 696 p. ill. 27 cm. |
| số ISBN: | 0131275372 9780131275379 |