Services marketing in Asia managing people, technology, and strategy
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the bo...
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| Language: | Undetermined |
| Published: |
Singapore,New York
Prentice Hall
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries |
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| Physical Description: | xxiv, 696 p. ill. 27 cm. |
| ISBN: | 0131275372 9780131275379 |