Services marketing in Asia

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Services marketing in Asia managing people, technology, and strategy

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the bo...

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書誌詳細
その他の著者:	Christopher Lovelock
言語:	Undetermined
出版事項:	Singapore,New York Prentice Hall 2005
主題:	Service industries; Professions
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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