Electronic marketing integrating electronic resources into the marketing process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...

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書目詳細資料
主要作者: Reedy, Joel
其他作者: Joel Reedy; Shauna Schullo
語言:Undetermined
English
出版: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
實物特徵
總結:This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process
實物描述:xx, 570 p.
ill.
28 cm
參考書目:Includes bibliographical references and index
ISBN:0324175957
9780324175950