Electronic marketing integrating electronic resources into the marketing process

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...

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Bibliografski detalji
Glavni autor: Reedy, Joel
Daljnji autori: Joel Reedy; Shauna Schullo
Jezik:Undetermined
English
Izdano: Mason, Ohio Thomson/South-Western
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Sažetak:This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process
Opis:xx, 570 p.
ill.
28 cm
Bibliografija:Includes bibliographical references and index
ISBN:0324175957
9780324175950