Electronic marketing integrating electronic resources into the marketing process
This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marke...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio
Thomson/South-Western
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01213nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_21711 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0324175957 | ||
| 020 | |a 9780324175950 | ||
| 041 | |a eng | ||
| 082 | |a 658.872 | ||
| 082 | |b R3275 | ||
| 100 | |a Reedy, Joel | ||
| 245 | 0 | |a Electronic marketing | |
| 245 | 0 | |b integrating electronic resources into the marketing process | |
| 245 | 0 | |c Joel Reedy, Shauna Schullo | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson/South-Western | ||
| 300 | |a xx, 570 p. | ||
| 300 | |b ill. | ||
| 300 | |c 28 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process | ||
| 650 | |a Telemarketing; Internet marketing | ||
| 700 | |a Joel Reedy; Shauna Schullo | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||