Basic marketing research using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers
Gorde:
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| Beste egile batzuk: | |
| Hizkuntza: | Undetermined English |
| Argitaratua: |
Boston
Pearson
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Gaia: | Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers |
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| Deskribapen fisikoa: | 413 p. col. ill. 26 cm |
| Bibliografia: | Includes index |
| ISBN: | 0132598965 9780132598965 |