Basic marketing research using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers
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| Idioma: | Undetermined English |
| Publicado: |
Boston
Pearson
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers |
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| Descrición Física: | 413 p. col. ill. 26 cm |
| Bibliografía: | Includes index |
| ISBN: | 0132598965 9780132598965 |