Basic marketing research using Microsoft Excel data analysis

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers

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Bibliografiske detaljer
Hovedforfatter:	Burns, Alvin C.
Andre forfattere:	Alvin C. Burns; Ronald F. Bush
Sprog:	Undetermined English
Udgivet:	Boston Pearson
Fag:	Marketing research
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Basic marketing research : Using Microsoft® Excel data analysis

af Burns, Alvin C.
Udgivet 2005

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing research : Using Microsoft® Excel data analysis

af Burns, Alvin C.
Udgivet 2005

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Basic marketing research using Microsoft Excel data analysis

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