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Competitive intelligence for dummies

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...

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Bibliographische Detailangaben
1. Verfasser: Underwood, Jim
Weitere Verfasser: by James D. Underwood
Sprache:Undetermined
English
Veröffentlicht: Hoboken, N.J.,Chichester Wiley,John Wiley [distributor] 2013
Schlagworte:
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