Competitive intelligence for dummies

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...

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Bibliografische gegevens
Hoofdauteur: Underwood, Jim
Andere auteurs: by James D. Underwood
Taal:Undetermined
English
Gepubliceerd in: Hoboken, N.J.,Chichester Wiley,John Wiley [distributor] 2013
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