Competitive intelligence for dummies
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...
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| Main Author: | Underwood, Jim |
|---|---|
| Other Authors: | by James D. Underwood |
| Language: | Undetermined English |
| Published: |
Hoboken, N.J.,Chichester
Wiley,John Wiley [distributor]
2013
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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