Competitive intelligence for dummies

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...

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Bibliographic Details
Main Author: Underwood, Jim
Other Authors: by James D. Underwood
Language:Undetermined
English
Published: Hoboken, N.J.,Chichester Wiley,John Wiley [distributor] 2013
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh

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