Competitive intelligence for dummies
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...
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Tác giả chính: | |
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Tác giả khác: | |
Ngôn ngữ: | Undetermined English |
Được phát hành: |
Hoboken, N.J.,Chichester
Wiley,John Wiley [distributor]
2013
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Những chủ đề: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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LEADER | 01161nam a2200265Ia 4500 | ||
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001 | TVU_22473 | ||
008 | 210423s9999 xx 000 0 und d | ||
020 | |a 1118451023 | ||
020 | |a 9781118451021 | ||
041 | |a eng | ||
082 | |a 658.472 | ||
082 | |b U561 | ||
100 | |a Underwood, Jim | ||
245 | 0 | |a Competitive intelligence for dummies | |
245 | 0 | |c by James D. Underwood | |
260 | |a Hoboken, N.J.,Chichester | ||
260 | |b Wiley,John Wiley [distributor] | ||
260 | |c 2013 | ||
300 | |a xiv, 362 p. | ||
300 | |b ill. | ||
300 | |c 24 cm | ||
520 | |a Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competitive Intelligence For Dummies" introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process | ||
650 | |a Business intelligence; Business | ||
700 | |a by James D. Underwood | ||
980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh |