Competitive intelligence for dummies
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competiti...
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| Idioma: | Undetermined English |
| Publicado em: |
Hoboken, N.J.,Chichester
Wiley,John Wiley [distributor]
2013
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Resumo: | Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. "Competitive Intelligence For Dummies" introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process |
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| Descrição Física: | xiv, 362 p. ill. 24 cm |
| ISBN: | 1118451023 9781118451021 |