Blue ocean strategy how to create uncontested market space and make the competition irrelevant
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2015
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| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01638nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_22994 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1625274491 | ||
| 020 | |a 9781625274496 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b K491 | ||
| 100 | |a Kim, W. Chan | ||
| 245 | 0 | |a Blue ocean strategy | |
| 245 | 0 | |b how to create uncontested market space and make the competition irrelevant | |
| 245 | 0 | |c W. Chan Kim, Renée Mauborgne | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2015 | ||
| 300 | |a xv, 240 p. | ||
| 300 | |b ill. | ||
| 300 | |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 520 | |a The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans | ||