Blue ocean strategy how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought y...

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Detalles Bibliográficos
Autor principal: Kim, W. Chan
Otros Autores: W. Chan Kim; Renée Mauborgne
Lenguaje:Undetermined
English
Publicado: Boston, Massachusetts Harvard Business Review Press 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descripción
Sumario:The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans
Descripción Física:xv, 240 p.
ill.
25 cm
Bibliografía:Includes bibliographical references and index
ISBN:1625274491
9781625274496