Unselling the new customer experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...
Gorde:
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Hizkuntza: | Undetermined English |
| Argitaratua: |
Hoboken
Wiley
2014
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| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01052nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29607 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1118943007 | ||
| 020 | |a 9781118943007 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S911 | ||
| 100 | |a Stratten, Scott | ||
| 245 | 0 | |a Unselling | |
| 245 | 4 | |b the new customer experience | |
| 245 | 0 | |c Scott Stratten, Alison Kramer | |
| 260 | |a Hoboken | ||
| 260 | |b Wiley | ||
| 260 | |c 2014 | ||
| 300 | |a vi, 234 p. | ||
| 300 | |c 24 cm | ||
| 520 | |a UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop | ||
| 650 | |a Selling; Customer relations | ||
| 700 | |a Scott Stratten; Alison Kramer | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||