Unselling the new customer experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...
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| Autor principal: | |
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| Outros Autores: | |
| Idioma: | Undetermined English |
| Publicado em: |
Hoboken
Wiley
2014
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01052nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29607 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1118943007 | ||
| 020 | |a 9781118943007 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b S911 | ||
| 100 | |a Stratten, Scott | ||
| 245 | 0 | |a Unselling | |
| 245 | 4 | |b the new customer experience | |
| 245 | 0 | |c Scott Stratten, Alison Kramer | |
| 260 | |a Hoboken | ||
| 260 | |b Wiley | ||
| 260 | |c 2014 | ||
| 300 | |a vi, 234 p. | ||
| 300 | |c 24 cm | ||
| 520 | |a UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop | ||
| 650 | |a Selling; Customer relations | ||
| 700 | |a Scott Stratten; Alison Kramer | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||