Unselling the new customer experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decis...
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| Hovedforfatter: | |
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| Sprog: | Undetermined English |
| Udgivet: |
Hoboken
Wiley
2014
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| Fag: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop |
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| Fysisk beskrivelse: | vi, 234 p. 24 cm |
| ISBN: | 1118943007 9781118943007 |