The how to transform your marketing organization
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Massachusetts
Harvard Business Review Press
2016
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| LEADER | 01263nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_31342 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1625278454 | ||
| 020 | |a 9781625278456 | ||
| 041 | |a eng | ||
| 082 | |a 658.802 | ||
| 082 | |b S974 | ||
| 100 | |a Sweetwood, Adele | ||
| 245 | 4 | |a The | |
| 245 | 0 | |b how to transform your marketing organization | |
| 245 | 0 | |c Adele Sweetwood | |
| 260 | |a Boston, Massachusetts | ||
| 260 | |b Harvard Business Review Press | ||
| 260 | |c 2016 | ||
| 300 | |a xi, 181 p. | ||
| 300 | |c 25 cm | ||
| 520 | |a Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it | ||
| 650 | |a Quantitative research; Marketing; Marketing | ||
| 700 | |a Adele Sweetwood | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||