The how to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Detalles Bibliográficos
Autor Principal: Sweetwood, Adele
Outros autores: Adele Sweetwood
Idioma:Undetermined
English
Publicado: Boston, Massachusetts Harvard Business Review Press 2016
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