The how to transform your marketing organization
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Teanga: | Undetermined English |
| Foilsithe: |
Boston, Massachusetts
Harvard Business Review Press
2016
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Achoimre: | Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it |
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| Cur Síos Fisiciúil: | xi, 181 p. 25 cm |
| ISBN: | 1625278454 9781625278456 |