International marketing
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Boston, Mass
McGraw-Hill/Irwin
2007
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01383nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_9220 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 0073080063 | ||
| 020 | |a 9780073080062 | ||
| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b C357 | ||
| 100 | |a Cateora, Philip R. | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Philip R. Cateora, John L. Graham | |
| 260 | |a Boston, Mass | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2007 | ||
| 300 | |a xxxii, 702 p. | ||
| 300 | |b col. ill., col. maps | ||
| 300 | |c 29 cm | ||
| 520 | |a Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools | ||
| 650 | |a Export marketing; International business enterprises | ||
| 700 | |a Philip R. Cateora; John L. Graham | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||