International marketing

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...

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Bibliografische gegevens
Hoofdauteur: Cateora, Philip R.
Andere auteurs: Philip R. Cateora; John L. Graham
Taal:Undetermined
English
Gepubliceerd in: Boston, Mass McGraw-Hill/Irwin 2007
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