International marketing
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...
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| Language: | Undetermined English |
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Boston, Mass
McGraw-Hill/Irwin
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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