International marketing
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Langue: | Undetermined English |
| Publié: |
Boston, Mass
McGraw-Hill/Irwin
2007
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| Résumé: | Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools |
|---|---|
| Description matérielle: | xxxii, 702 p. col. ill., col. maps 29 cm |
| ISBN: | 0073080063 9780073080062 |