Multichannel marketing Metrics and methods for on and offline success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| भाषा: | Undetermined English |
| प्रकाशित: |
Indianapolis
Wiley Pub.,
2008
|
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
| सारांश: | No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics |
|---|---|
| भौतिक वर्णन: | xxiv, 288 p. ill. 24 cm |
| आईएसबीएन: | 047023959X 9780470239599 |