Multichannel marketing Metrics and methods for on and offline success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

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書目詳細資料
主要作者: Arikan, Akin
其他作者: Akin Arikan
語言:Undetermined
English
出版: Indianapolis Wiley Pub., 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
實物特徵
總結:No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics
實物描述:xxiv, 288 p.
ill.
24 cm
ISBN:047023959X
9780470239599