Multichannel marketing Metrics and methods for on and offline success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Indianapolis
Wiley Pub.,
2008
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|
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| 041 | |a eng | ||
| 082 | |a 658.8 | ||
| 082 | |b A696 | ||
| 100 | |a Arikan, Akin | ||
| 245 | 0 | |a Multichannel marketing | |
| 245 | 0 | |b Metrics and methods for on and offline success | |
| 245 | 0 | |c Akin Arikan | |
| 260 | |a Indianapolis | ||
| 260 | |b Wiley Pub., | ||
| 260 | |c 2008 | ||
| 300 | |a xxiv, 288 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 520 | |a No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics | ||
| 650 | |a Internet marketing; Multilevel marketing | ||
| 700 | |a Akin Arikan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||