Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Bibliografiset tiedot
Päätekijä:	Zeithaml, Valarie A.
Muut tekijät:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Kieli:	Undetermined English
Julkaistu:	Boston McGraw-Hill/Irwin 2006
Aiheet:	Customer services; Marketing; Service industries
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

Tekijä Zeithaml, Valarie A.
Julkaistu 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

Tekijä Zeithaml Valarie A
Julkaistu 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

Tekijä Zeithaml, Valarie A.
Julkaistu 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

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