Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Κύριος συγγραφέας:	Zeithaml, Valarie A.
Άλλοι συγγραφείς:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Γλώσσα:	Undetermined English
Έκδοση:	Boston McGraw-Hill/Irwin 2006
Θέματα:	Customer services; Marketing; Service industries
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

ανά Zeithaml, Valarie A.
Έκδοση 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

ανά Zeithaml Valarie A
Έκδοση 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

ανά Zeithaml, Valarie A.
Έκδοση 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

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