Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Hlavní autor:	Zeithaml, Valarie A.
Další autoři:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Jazyk:	Undetermined English
Vydáno:	Boston McGraw-Hill/Irwin 2006
Témata:	Customer services; Marketing; Service industries
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

Autor Zeithaml, Valarie A.
Vydáno 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

Autor Zeithaml Valarie A
Vydáno 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

Autor Zeithaml, Valarie A.
Vydáno 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

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