Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Zeithaml, Valarie A.
Awduron Eraill:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Iaith:	Undetermined English
Cyhoeddwyd:	Boston McGraw-Hill/Irwin 2006
Pynciau:	Customer services; Marketing; Service industries
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

gan Zeithaml, Valarie A.
Cyhoeddwyd 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

gan Zeithaml Valarie A
Cyhoeddwyd 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

gan Zeithaml, Valarie A.
Cyhoeddwyd 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

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