Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Bibliografische gegevens
Hoofdauteur:	Zeithaml, Valarie A.
Andere auteurs:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Taal:	Undetermined English
Gepubliceerd in:	Boston McGraw-Hill/Irwin 2006
Onderwerpen:	Customer services; Marketing; Service industries
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

door Zeithaml, Valarie A.
Gepubliceerd in 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

door Zeithaml Valarie A
Gepubliceerd in 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

door Zeithaml, Valarie A.
Gepubliceerd in 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

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