Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

詳細記述

保存先:

書誌詳細
第一著者:	Zeithaml, Valarie A.
その他の著者:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
言語:	Undetermined English
出版事項:	Boston McGraw-Hill/Irwin 2006
主題:	Customer services; Marketing; Service industries
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

Services marketing : integrating customer focus across the firm

著者: Zeithaml, Valarie A.
出版事項 2006

Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

Services Marketing /

著者: Zeithaml Valarie A
出版事項 2005

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Services marketing /

著者: Zeithaml, Valarie A.
出版事項 1996

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing integrating customer focus across the firm

類似資料