Services marketing integrating customer focus across the firm
Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Kieli: | Undetermined English |
| Julkaistu: |
Boston
McGraw-Hill/Irwin
2006
|
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|