Services marketing

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Services marketing integrating customer focus across the firm

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Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Библиографические подробности
Главный автор:	Zeithaml, Valarie A.
Другие авторы:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Язык:	Undetermined English
Опубликовано:	Boston McGraw-Hill/Irwin 2006
Предметы:	Customer services; Marketing; Service industries
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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