Services marketing

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Services marketing integrating customer focus across the firm

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Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Detaylı Bibliyografya
Yazar:	Zeithaml, Valarie A.
Diğer Yazarlar:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Dil:	Undetermined English
Baskı/Yayın Bilgisi:	Boston McGraw-Hill/Irwin 2006
Konular:	Customer services; Marketing; Service industries
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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