Services marketing

Mã QR

Services marketing integrating customer focus across the firm

Hiển thị phiên bản (3) khác

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

Đã lưu trong:

书目详细资料
主要作者:	Zeithaml, Valarie A.
其他作者:	Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
语言:	Undetermined English
出版:	Boston McGraw-Hill/Irwin 2006
主题:	Customer services; Marketing; Service industries
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

相似书籍

Services marketing /
由: Zeithaml, Valarie A.
出版: (1996)

Services marketing : integrating customer focus across the firm /
由: Zeithaml, Valarie A.
出版: (2006)

Services marketing : integrating customer focus across the firm /
由: Zeithaml, Valarie A.
出版: (2000)

Services marketing /
由: Kurtz, David L., 1941-
出版: (1998)

Services marketing : Integrating customer focus across the firm
由: Zeithaml, Valarie A
出版: (2016)

Services Marketing /
由: Zeithaml Valarie A
出版: (2005)

Contemporary services marketing management : a reader /
出版: (1997)

Services marketing :
由: Zeithaml, Valarie A.
出版: (2006)

Services marketing management a strategic perspective
由: Kasper, Hans.
出版: (2006)

Service management and marketing
由: Grönroos, Christian
出版: (2015)

Services marketing management : an international perspective /
由: Kasper, Hans.
出版: (1999)

Services Marketing: Intergrating Customer Focus Across the Firm
由: Valarie A., Zeithaml, et al.
出版: (2021)

Service innovation /
出版: (2016)

Uncommon service
由: Frei, Frances

Interactive services marketing /
由: Fisk, Raymond P.
出版: (2000)

Interactive services marketing /
由: Fisk, Raymond P.
出版: (2008)

Services marketing :
由: Hoffman, K. Douglas
出版: (2006)

Principles of services marketing
由: Palmer, Adrian
出版: (2005)

Uncommon service : how to win by putting customers at the core of your business /
由: Frei, Frances.
出版: (2012)

Marketing plans for services : a complete guide
由: McDonald, Malcolm, et al.
出版: (2015)

Professional services marketing
由: Schultz, Mike
出版: (2013)

Service Systems Science
由: Kijima, Kyoichi
出版: (2015)

Marketing the professional services firm :
由: Young, Laurie
出版: (2005)

Services marketing
由: Bateson, John E. G
出版: (2011)

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life /
由: Fragasso Phil
出版: (2008)

The dynamics of service :
出版: (1995)

Services marketing : concepts, strategies, & cases /
由: Hoffman, K. Douglas,, et al.
出版: (2017)

Customer service : a practical approach /
由: Harris, Elaine K.
出版: (2000)

Total customer service :
由: Davidow, William H.
出版: (1989)

Customer service : building successful skills for the twenty-first century /
由: Lucas, Robert W.
出版: (2005)

Relationship marketing : bringing quality, customer service, and marketing together /
由: Christopher, Martin.
出版: (1991)

Essentials of Services Marketing (3rd Edition)
由: Jochen, Wirtz, et al.
出版: (2023)

The world of superservice : creating profit through a passion for customer service /
由: Irons, Ken.
出版: (1997)

Consumers and services /
由: Gabbott, Mark.
出版: (1998)

Marketing in travel and tourism
由: Middleton, Victor T. C.
出版: (2009)

Professional services marketing :
由: Schultz, Mike
出版: (2013)

Service Management and Marketing Principles
由: Jay, Kandampully, et al.
出版: (2025)

Marketing concepts for libraries and information services
由: Sáez, Eileen Elliott de
出版: (2004)

Customer service
由: Lucas, Robert W.
出版: (2005)

Customer service secrets
由: Economy, Peter
出版: (2004)