How does the decoy effect enhance consumer purchase decision?
Bachelor thesis of Business Administration - Digital Marketing
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| Format: | Thesis |
| Language: | English |
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Vietnam-Korea University of Information and Communication Technology
2024
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| Online Access: | https://elib.vku.udn.vn/handle/123456789/3933 |
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| Institutions: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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