Consumer behavior /

This book is divided into five sections: The Consumer in the Marketplace; The Consumer as Decision Maker; Psychological Influences on Consumer Decision Making; Sociological Influences on Consumer Decision Making; and The Consumer in Society.

Uloženo v:
Podrobná bibliografie
Hlavní autor: Berkman, Harold W.
Další autoři: Lindquist, Jay D., Sirgy, M. Joseph.
Médium: Kniha
Jazyk:English
Vydáno: Lincolnwood, Ill. : NTC Business Books, 1997.
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng