Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...
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| Autores principales: | , |
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| Formato: | Journal article |
| Lenguaje: | English |
| Publicado: |
Business Perspectives
2024
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| Acceso en línea: | https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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