Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, g...
שמור ב:
| Những tác giả chính: | , |
|---|---|
| פורמט: | Journal article |
| שפה: | English |
| יצא לאור: |
Business Perspectives
2024
|
| גישה מקוונת: | https://scholar.dlu.edu.vn/handle/123456789/3468 http://dx.doi.org/10.21511/im.20(2).2024.14 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
היה/י הראשונ/ה לכתוב הערה!