Augmenting customer loyalty through customer experience management in the banking industry

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Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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Autor principal:	Makudza, Forbes
Format:	Article
Idioma:	English
Publicat:	University of Economics Ho Chi Minh City 2023
Accés en línia:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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