Augmenting customer loyalty through customer experience management in the banking industry

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Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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Bibliografiske detaljer
Hovedforfatter:	Makudza, Forbes
Format:	Bài viết
Sprog:	English
Udgivet:	University of Economics Ho Chi Minh City 2023
Online adgang:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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