Augmenting customer loyalty through customer experience management in the banking industry
Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics Ho Chi Minh City
2023
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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