Augmenting customer loyalty through customer experience management in the banking industry

क्यूआर कोड

Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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ग्रंथसूची विवरण
मुख्य लेखक:	Makudza, Forbes
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	University of Economics Ho Chi Minh City 2023
ऑनलाइन पहुंच:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
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