Augmenting customer loyalty through customer experience management in the banking industry

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Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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書誌詳細
第一著者:	Makudza, Forbes
フォーマット:	論文
言語:	English
出版事項:	University of Economics Ho Chi Minh City 2023
オンライン･アクセス:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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