Augmenting customer loyalty through customer experience management in the banking industry

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Augmenting customer loyalty through customer experience management in the banking industry

Purpose The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach...

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书目详细资料
主要作者:	Makudza, Forbes
格式:	Bài viết
语言:	English
出版:	University of Economics Ho Chi Minh City 2023
在线阅读:	https://www.emerald.com/insight/content/doi/10.1108/JABES-01-2020-0007/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115450
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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