Factors affecting mobile shopping: a Vietnamese perspective

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Factors affecting mobile shopping: a Vietnamese perspective

Purpose Mobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned act...

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Autors principals:	Phong, Nguyen Dong, Khoi, Nguyen Huu, Nhat-Hanh, Le Angelina
Format:	Article
Idioma:	English
Publicat:	University of Economics Ho Chi Minh City 2023
Accés en línia:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2018-0012/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115524
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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