Factors affecting mobile shopping: a Vietnamese perspective

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Factors affecting mobile shopping: a Vietnamese perspective

Purpose Mobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned act...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Phong, Nguyen Dong, Khoi, Nguyen Huu, Nhat-Hanh, Le Angelina
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	University of Economics Ho Chi Minh City 2023
Mynediad Ar-lein:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2018-0012/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115524
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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