Factors affecting mobile shopping: a Vietnamese perspective
Purpose Mobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned act...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics Ho Chi Minh City
2023
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2018-0012/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115524 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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