Factors affecting mobile shopping: a Vietnamese perspective

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Factors affecting mobile shopping: a Vietnamese perspective

Purpose Mobile shopping is the current trend for firms to conduct business, having great advantages over electronic shopping as well as traditional shopping. The purpose of this paper is to discuss not only the driving forces of mobile shopping behaviors from the theory of reasoned act...

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Detaylı Bibliyografya
Asıl Yazarlar:	Phong, Nguyen Dong, Khoi, Nguyen Huu, Nhat-Hanh, Le Angelina
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	University of Economics Ho Chi Minh City 2023
Online Erişim:	https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2018-0012/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115524
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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