Conducting Market Research for International Business

This book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Business Expert 2012
Pynciau:
Mynediad Ar-lein:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31095
Tagiau: Ychwanegu Tag
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