Conducting Market Research for International Business
This book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining...
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| Auteurs principaux: | , , |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Business Expert
2012
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| Accès en ligne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31095 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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