Conducting Market Research for International Business

This book is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining...

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Detalhes bibliográficos
Những tác giả chính: Cavusgil, S. Tamer, Knight, Gary, Riesenberger, John
Formato: Livro
Idioma:English
Publicado em: Business Expert 2012
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Acesso em linha:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31095
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