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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....

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Dades bibliogràfiques
Autor principal:	Bakker, Diederich
Format:	Llibre
Idioma:	English
Publicat:	Springer 2015
Matèries:	Management Economics Business Industrial Product management
Accés en línia:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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