Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Springer
2015
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| Materias: | |
| Acceso en línea: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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