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Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities....

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書誌詳細
第一著者:	Bakker, Diederich
フォーマット:	図書
言語:	English
出版事項:	Springer 2015
主題:	Management Economics Business Industrial Product management
オンライン･アクセス:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59491
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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